Seafood Scotland’s Fishmonger Masterclasses 2021

Online Event x3 One Hour Masterclasses 247 attendees

Seafood Scotland’s Fishmonger Masterclasses 2021

After the huge success of the very first virtual Fishmonger Masterclass series back in June 2020, Seafood Scotland and YOURgb brought them back. These events supported chef personal development, knowledge, understanding and skills around the handling and preparation of Scottish Seafood.

Acclaimed Scottish seafood chef Roy Brett, and Fishmonger, Author and Channel 4 presenter CJ Jackson from The Seafood School at Billingsgate reprised their roles for the second series.

Our services included content creation, event identity refresh, comms planning, social media planning, event registration design and management, audience experience management, event flow and scripting, technical delivery and post event analysis.

Each 1 hour session covered topics that included sustainability and seasonality, as well as what to look for when sourcing quality Scottish seafood. Across all 3 sessions, different fishmongering techniques were explored on a range of fish species, by CJ Jackson. There was also a ‘Cook Off’’ element lead by seafood chef Roy Brett within the second session of the series.

The sessions were fully interactive with chat, polling and Q&A sessions which resulted in high audience engagement.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Live Zoom Production Management
  • Live Host Management
  • Technical Rehearsals
  • Key messaging planning
  • Event design and planning
  • Success measurement
  • Event managers
  • Production managers
  • VIP and act managers
  • Production running orders
  • Audio visual
  • Scripting support
  • Live and In-Studio Show calling
  • RSVP management and guest liaison
  • Event documentation
  • Stage and set design
  • Guest speakers and hosts
  • Post event evaluation
  • Creative concept design
  • Content Creation

“Jenny, Emily and the team at YOURgb have again delivered fantastic event management for series 2 of the Scottish Seafood Masterclasses. An incredibly diligent and creative team, their dedication to ensure the end result is smoothly delivered to the highest standard is commendable, with the customers experience through their reassurance and quality of work at the forefront of their minds the whole time. A great team to work with that I would highly recommend.”

Clare Dean, Trade Marketing Manager, Seafood Scotland

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