YOURgb conceptually created and delivered an online event to highlight the steps businesses need to take NOW to shine in the ‘new normal’ as a result of the COVID-19 pandemic. The campaign concept ‘Somewhere Over The Rainbow’ incorporated 3 key talks on Business Planning, Leadership and Culture. The business objective for the event was to encourage the virtual audience to stop waiting, and start creating.
The incredible speakers were sourced by YOURgb for their eclectic and rich business backgrounds, including Poonam Gupta OBE, Professor Donna O’Boyle, R Michael Anderson and Russell Dalgleish. In partnership with Scottish Business Network, YOURgb planned the virtual event around the guest speakers, who shared their insights and useful tips for attendees to put into action. The speakers discussed how businesses can stay resilient, the importance of stress testing, the vital need for honest communications, the requirement for calm and active leadership and how a positive community is the most important role during a crisis.
The event performed within the top 9% of online webinar attendance and the drop out rate was 30% lower than average.
YOURgb were responsible for the event identity and brand creation, animation and gif creation, partnership strategy, advertising & social media strategy, concept design and event flow, guest registration development & comms, presentation development, technical management, host & speaker sourcing & liaison and post event comms and success analysis.
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