During the 150th Open Championship in July 2022, Sounder and The Scores Hotel partnered together to create the ultimate Pop-Up Shop and events space, less than 100 yards from the Old Course’s first tee, entitled ‘The Sounder Clubhouse’. YOURgb were delighted to assist with the conceptual development of this idea and harnessed our design skills to create a multi-functional indoor and outdoor space.
The aim of the clubhouse space was first and foremost, a brand activation for Sounder. Secondly, it provided a space for lovers of golf to come together and celebrate the 150th Open by watching the coverage on one of four giant screens installed on-site in the ‘Sounder Garden’. YOURgb sourced all branded kit and materials to fill the event space including deck chairs, bean bags, stage props and furniture, and were on-site to manage the smooth running of the event space over a jam-packed four days!
Attendees were able to connect with ex-caddies, current pros and other golf enthusiasts over the course of the event; sharing drinks from one of the three bars on-site – with provisions including Brewdog & 1881 Gin – or over a burger from the fantastic caterers, Platter & Pop.
Come evening, the indoor ‘ Sounder Living Room’ space designed by YOURgb transformed from a live podcast recording studio into a dancefloor, where DJ Sam Hardaker from Zero 7 was on the decks nightly. Guests were also invited to warm up over one of the two fire pits on-site.
Running event requires a number of skills, here is a list of YOURgb’s event responsibilities
Jon Davie, Partner, Sounder