The Sounder Clubhouse | The Scores Hotel

The Scores Hotel, St Andrews 4 Days

The Sounder Clubhouse | The Scores Hotel

During the 150th Open Championship in July 2022, Sounder and The Scores Hotel partnered together to create the ultimate Pop-Up Shop and events space, less than 100 yards from the Old Course’s first tee, entitled ‘The Sounder Clubhouse’. YOURgb were delighted to assist with the conceptual development of this idea and harnessed our design skills to create a multi-functional indoor and outdoor space.

The aim of the clubhouse space was first and foremost, a brand activation for Sounder. Secondly, it provided a space for lovers of golf to come together and celebrate the 150th Open by watching the coverage on one of four giant screens installed on-site in the ‘Sounder Garden’. YOURgb sourced all branded kit and materials to fill the event space including deck chairs, bean bags, stage props and furniture, and were on-site to manage the smooth running of the event space over a jam-packed four days!

Attendees were able to connect with ex-caddies, current pros and other golf enthusiasts over the course of the event; sharing drinks from one of the three bars on-site – with provisions including Brewdog & 1881 Gin – or over a burger from the fantastic caterers, Platter & Pop.

Come evening, the indoor ‘ Sounder Living Room’ space designed by YOURgb transformed from a live podcast recording studio into a dancefloor, where DJ Sam Hardaker from Zero 7 was on the decks nightly. Guests were also invited to warm up over one of the two fire pits on-site.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Event design and planning
  • Post event evaluation
  • Creative concept design
  • Event styling
  • Theming and dressing
  • Mood Boarding
  • Material and kit sourcing
  • Event managers
  • Production managers
  • Hosts and hostesses
  • Production running orders
  • Stage and set design
  • Audio visual
  • General branding
  • Security
  • Post event evaluation
  • Build and de-rig management

“YourGB were absolutely integral to the Sounder Clubhouse at the Open Championship at St Andrews. They helped us execute the event to a very high standard despite the pressures of a very tight deadline, a limited budget and a thinly-stretched team. They were a pleasure to deal with before, during and after the event, with endless energy, faultless professionalism and limitless optimism. I’d have no hesitation working with them again in the future, or recommending them to ambitious clients with challenging briefs”

Jon Davie, Partner, Sounder

Jon Davie, Partner, Sounder