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The 43rd TB Macaulay Lecture and Surrounding Events

Live & Online 3 days Over 250 in person, Over 600 online attendees

The 43rd TB Macaulay Lecture and Surrounding Events

YOURgb supported The Macaulay Development Trust and The James Hutton Institute to produce and manage the live and online event, titled The 43rd TB Macaulay Lecture and surrounding events, all of which were held in the backdrop of COP26 in Glasgow. Hosted annually, the lecture aims to stimulate discussion and debate about sustainability and climate change that affects not only Scotland, but the world.

The lecture was hosted in the University of Strathclyde Technology and Innovation Centre and brought together an audience of over 250 people in -person, with a further 600 joining online, to hear from host Laura Goodwin, Christiana Figueres, First Minister Nicola Sturgeon, Anuna de Wever, Lola Segers and Julieta Martinez. The speakers held individual presentations, followed by ‘In Conversation With’ style discussions and a live Q&A, with questions asked from the online and live audience. The audience was engaged from beginning to end, with the 2 hour lecture bringing together leading voices in the fight against climate change. After the lecture, guests were welcomed to an exhibition and networking reception.

Hosted for the first time live on a bespoke platform, YOURgb supported with full hybrid technical management, bespoke website build and management, communications, documentation creation, talent managers, scripting, supplier liaisons, venue liaison, exhibition management, on-site managers, content creation, PR, analytics and full end to end management of all surrounding events.

YOURgb were also delighted to support with 3 additional surrounding events that took place on the days around the lecture, including the TB Macaulay Dinner which saw 30 esteemed guests join together for an evening of great food and conversation.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Key messaging planning
  • Event design and planning
  • Creative concept design
  • Event styling
  • Theming and dressing
  • Material and kit sourcing
  • Event managers
  • Production managers
  • Production running orders
  • Stage and set design
  • Audio visual
  • Scripting
  • Website build and management
  • Copywriting
  • PR
  • Show calling
  • Venue find and location scouting
  • RSVP management and guest liaison
  • Build and derig management
  • Event registration website design and delivery
  • Guest speakers and host management
  • Photography and videography
  • General branding
  • Programmes and posters
  • Lanyards and name badges
  • Contingency and emergency planning
  • Event documentation
  • Agendas
  • Success measurement
  • Post event evaluation

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