The Cateran YOMP 2022

Cairngorms, Scottish Highlands 2 Days

The Cateran YOMP 2022

The Cateran YOMP 2022 was held across the 4th-5th June in the foothills of the Cairngorm Mountains in Scotland. The event is organised by The Soldiers Charity. YOURgb were delighted to work with The Famous Grouse on their sponsorship of the Bronze Checkpoint – the 22 mile mark.

The objective for this brand activation was to create an experience that brought The Famous Grouse brand to life whilst enhancing the already buzzing atmosphere of the bronze checkpoint.

Throughout the day participants and supporters were offered samples of Grouse and Ginger and a sugar hit of The Famous Grouse toffees; a chill out zone was created under a stretch tent, allowing participants to relax in the sunshine on branded deckchairs or talk to our brand ambassadors about the liquid served from a barrel top bar.

Gilbert the Grouse made an appearance, dancing to the music, interacting with support teams and cheering on participants at the Bronze finish line. Gilbert also supported with handing out samples, as it drew attention to the activation and what was available – encouraging people further to come over to ask questions and get a photo with The Famous Grouse

YOURgb worked with both The Famous Grouse and Yomp teams to manage the logistics, staffing, production and brand elements and the on-site delivery of the activation.

Overall, it was very well received having a sponsor presence at the bronze check point, which added an element of entertainment and excitement which was not seen before.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Brand research
  • Event design and planning
  • Post event evaluation
  • Event styling
  • Material and kit sourcing
  • Event managers
  • Mascot and Mascot Manager
  • Production running orders
  • Build and de-rig management
  • Risk Assessment and Method Statements
  • Event documentation
  • Photography
  • General branding

"As usual, working with YOURgb was a dream. They work incredibly hard in achieving your brands objectives for the event, going over and above the ask & ensuring the event runs smoothly. We had fantastic feedback from consumers regarding the activation space & staff - all stating how lovely and enthusiastic the team were which exactly what was needed for this type of event. The Famous Grouse are very lucky to work with YOURgb and we can’t wait for the next activation to collaborate again!”

Caitlin Maley, Global Brand Manager - The Famous Grouse

Caitlin Maley, Global Brand Manager - The Famous Grouse