Great campaigns create great content, and YOURgb were responsible for the creative and on site direction and shooting of numerous pieces of content required for media, PR and social media.
Additionally, whilst working with The Famous Grouse (TFG) on their sponsorship of The British & Irish Lions Tour activations, YOURgb managed talent contract fulfilment and talent management, from multi camera studio broadcasts, down to the posting of a single tweet, we handled talent liaison and logistics from end to end.
Between events and across the three separate sites, The Three Sisters, Murrayfield Hotel and Murrayfield Stadium, YOURgb staged multiple content opportunities from TFG’s very own version of ‘Guess Who Game’ and ‘Dancing with Gilbert’, to a private whisky tutorial and tasting with one of the brands experts. This was to engage our wonderful brand ambassadors, and educate them in the liquid.
Our Lion’s Brand Ambassadors were Gavin Hastings (Capt. 1993 tour), Shane Williams, Matt Dawson and Jamie Heaslip, who were also joined by Jim Hamilton (former Scotland player and now presenter) as host.
Pre, during and post live event days, and after months of planning, YOURgb coached and guided the talent through the pre agreed content requests from our client and their requirements and delivered content creatively – in a fun, engaging and on-brand package – and all on time for the press.
Running event requires a number of skills, here is a list of YOURgb’s event responsibilities
Brand Manager of The Famous Grouse