Edinburgh, Scotland 3 weeks 35,000 attendees
For 2 consecutive years, YOURgb created and activated The Famous Grouse House on George St, throughout the Edinburgh Fringe Festival.
Across both years, we designed and activated month long campaigns, designed and delivered to compliment the global marketing strategy behind The Famous Grouse family. It was a month of live music, laughter, surprises, social media, polaroids, dancing, celebrities, sunshine, theatre, tweed, singing and face painting. During the event over 20,000 Famous Grouse key serves were sold to over 32,000 visitors and over 200 live bands performed – so successful they did it twice!
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• Target geographic research
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Mood boarding
• Material and kit sourcing
• Event managers
• Production managers
• VIP and act managers
• Social media managers
• Hosts and hostesses
• Bar teams
• Production running orders
• Venue find and location scouting
• Council liaison and licence applications
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Security
• Event documentation
• Social media strategy and management
• Musicians and performance artists
• General branding
• Invitations and flyers
• Programmes and posters
• Adverts
Ms Penman, Brand Director, Edrington-Beam Suntory
Aperol Spritz : Experiential Activation
Mr Pick, Marketing Manager, Aperol Spritz
Auchentoshan Experiential Events
Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory
Naked Grouse with Dram & Smoke : Brand Partnership
Ms Tinson, Brand Manager, Dram & Smoke
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