The Famous Grouse : Experiential Activation

Edinburgh, Scotland 3 weeks 35,000 attendees

The Famous Grouse : Experiential Activation

For 2 consecutive years, YOURgb created and activated The Famous Grouse House on George St, throughout the Edinburgh Fringe Festival.

Across both years, we designed and activated month long campaigns, designed and delivered to compliment the global marketing strategy behind The Famous Grouse family. It was a month of live music, laughter, surprises, social media, polaroids, dancing, celebrities, sunshine, theatre, tweed, singing and face painting. During the event over 20,000 Famous Grouse key serves were sold to over 32,000 visitors and over 200 live bands performed – so successful they did it twice!

Our Services

YOURgb’s event responsibilities:

• Brand research
• Target demographic research
• Target geographic research
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Mood boarding
• Material and kit sourcing
• Event managers
• Production managers
• VIP and act managers
• Social media managers
• Hosts and hostesses
• Bar teams
• Production running orders
• Venue find and location scouting
• Council liaison and licence applications
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Security
• Event documentation
• Social media strategy and management
• Musicians and performance artists
• General branding
• Invitations and flyers
• Programmes and posters
• Adverts


"Working with YOURgb on The Famous Grouse House in Edinburgh was a real pleasure. When writing a brief it is rare that the final event truly brings it to life exactly as one had hoped but Gilly and the team really pulled this off in a simple, transparent and effective way. Their attention to detail was second to none, achieving both the quality look and feel we were looking for and more importantly getting the social vibe just right. Gilly made sure everything was perfect, great staff, drinks and music in an environment which landed our new brand visual identity. Our first foray into the Edinburgh Festival was genuinely Famous For A Reason thanks to Gilly and the team at YOURgb."

Ms Penman, Brand Director, Edrington-Beam Suntory

Ms Penman, Brand Director, Edrington-Beam Suntory

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