YOURgb activated and assisted The Famous Grouse with a brand experience event during the Glasgow Warriors vs Ulster preseason rugby game at the Scotstoun Stadium, Glasgow.
Providing a team of dedicated brand ambassadors & bar team, with the knowledge and expertise of the brand, to run The Famous Grouse Bothy Bar. Based in the heart of the Scotstoun Stadium grounds and within the hospitality areas – YOURgb created a buzz at the game and promoted the brand by sampling The Famous Grouse serves: The Ginger Grouse and The Smoky Grouse.
YOURgb’s event responsibilities
Naked Grouse Sponsorship : Festival Sunday Lane Party
Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory
Auchentoshan : Experiential Tour
Mr Di Ciacca, Senior Brand Manager, Edrington Beam-Suntory
Pravha : Experiential Tour & Social Campaign
Ms Kilgallon, Senior Customer Marketing Manager, Pravha