The Macallan | Consumer Toolkit & Asset Creation

To be utilised throughout the UK N/A Various attendees

The Macallan | Consumer Toolkit & Asset Creation

Across the UK all of Edrington-Beam Suntory’s brand teams were creating their version of a Consumer
Dinner for The Macallan. In order to create consistency across all of these activations, YOURgb created a
toolkit, editable assets such as menu templates, glass toppers and e-invitations.

The next challenge was to create a uniform piece for the brand ambassadors that was premium. Rather
than looking at a tweed waistcoat or jacket, YOURgb worked with an Edinburgh silversmith to create
bespoke pin badges.

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Brand research
  • Target demographic research
  • Event design and planning
  • Event styling
  • Theming and dressing
  • Mood boarding
  • Material and kit sourcing
  • Production running orders
  • Event documentation
  • General branding
  • Invitations and flyers
  • Programmes and posters
  • Adverts
  • Agendas