YOURgb were brought on board to support The Marketing Academy Does Improv In Aid Of Comic Relief fundraiser held at the CSM Entertainment office in London. A team of senior marketers from Microsoft, Disney, TSB, Eve Sleep and M&C Saatchi learnt the skills of improvised comedy for a unique, one of a kind fund-raising event.
We were responsible for all pre event logistics including guest management, the creation of bespoke branded communications and supporting the generous suppliers with their donations for the event. YOURgb managed the relationship with the event sponsors – Spotify, VCCP, the7stars, the Metro and TSB. On the evening of the event, the venue was transformed into a comedy club creating the perfect space for the performers to deliver the show.
The event has raised over £30,000 for Comic Relief.
Running event requires a number of skills here is a list of YOURgb’s event responsibilities
Ms James, Brand, Partnerships and Content Manager, TSB