YOURgb designed and delivered the creative strategy between The Naked Grouse and Scot Street Style, culminating in a stand out brand partnership event.
The Naked Grouse ‘Gathering’ was held at Custom House by the Water of Leith. YOURgb created an interactive, fun, relaxed yet effective homecoming event for the ever-growing brand, transforming an empty event space into an intimate exhibition. In partnership with Scot Street Style, Naked Grouse commissioned the Scot fanatics to capture the brand’s essence of “Live Naked’ through photography. The photography was printed onto both large canvases displayed on the walls, and miniature postcards that were then pegged onto hessian string hanging from the ceilings. 2 of our YOURgb team were on hand to take polaroids of guests, exhibiting them alongside the prints for all to see.
Bramble bar were in attendance to provide awesome Naked Grouse cocktails, showcasing just how versatile the blended malt can be.
YOURgb’s event responsibilities:
• Brand research
• Target demographic research
• Event design and planning
• Event managers
• Bar teams
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Event documentation
• Post event evaluation
• Success measurement
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