The Principal Edinburgh Charlotte Square : Launch Event

Edinburgh, Scotland 1 day 1,000 attendees

The creative planning, coordination, management, production and design of this hotel re-launch event.
Following a £25 million pound renovation and takeover of one of Edinburgh’s iconic hotels – The Roxburghe Hotel – a launch party was required for the newly named “The Principal Edinburgh Charlotte Square.” Spanning over ten event spaces within the hotel, including the bars, conference spaces and premium suites; guests were invited to explore the hotel through the theme of a ‘secret garden of wonder’. A host of performers and DJs including Viper Swing, Joshua James and Ray BLK entertained our guest list of over 1000 of Edinburgh’s great and good, as they explored the hotel. On the journey guests would encounter pop up drinks bars including an Aperol bar and a Tito’s Handmade Vodka room, bathtub bars, tuck boxes of Scottish treats, a photo-shoot room and dance floors. It was intended to re-define the stereotype of a hotel launch party and from feedback post-event this was confirmed by all guests.

Our Services

YOURgb’s event responsibilities:

• Target demographic research
• Event design and planning
• Creative concept design
• Event styling
• Theming and dressing
• Material and kit sourcing
• Event managers
• Production managers
• VIP and act managers
• Social media managers
• Hosts and hostesses
• Production running orders
• Stage and set design
• Audio visual
• Build and derig management
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Security
• Event documentation
• Guest speakers and hosts
• Musicians and performance artists
• Photography and videography
• Post event evaluation
• Success measurement

"Thanks for another amazing launch. The vibe and crowd last night felt like we were offering something truly unique and exciting to the local market. I was particularly impressed with how professionally it was all managed. The staff and event management were on point everywhere you went in the property."

Mr DiCiacca, General Manager, The Principal Edinburgh Charlotte Square

Mr DiCiacca, General Manager, The Principal Edinburgh Charlotte Square

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