The Principal Edinburgh Charlotte Square : Hotel Launch Event

The creative planning, coordination, management, production and design of this hotel re-launch event.
Following a £25 million pound renovation and takeover of one of Edinburgh’s iconic hotels – The Roxburghe Hotel – a launch party was required for the newly named “The Principal Edinburgh Charlotte Square.” Spanning over ten event spaces within the hotel, including the bars, conference spaces and premium suites; guests were invited to explore the hotel through the theme of a ‘secret garden of wonder’. A host of performers and DJs including Viper Swing, Joshua James and Ray BLK entertained our guest list of over 1000 of Edinburgh’s great and good, as they explored the hotel. On the journey guests would encounter pop up drinks bars including an Aperol bar and a Tito’s Handmade Vodka room, bathtub bars, tuck boxes of Scottish treats, a photo-shoot room and dance floors. It was intended to re-define the stereotype of a hotel launch party and from feedback post-event this was confirmed by all guests.