fbpx

The Famous Grouse Clubhouse Activation for Premiership Rugby League at Twickenham

Twickenham 1 Day 72,000 attendees

The Famous Grouse Clubhouse Activation for Premiership Rugby League at Twickenham

As the official whisky partner of Premiership Rugby, The Famous Grouse along with YOURgb recreated the successful Famous Grouse Clubhouse bar activation  at the Premiership Rugby League (PRL) rugby match between Leicester vs Saracens at Twickenham on 18th June 2022. The activation was extensive and was split across three zones – the fan village, the stadium Thirst bars and the Spirit of Rugby Hospitality Suite. The Famous Grouse Clubhouse, a key serve centric bar was staffed by TFG Ambassadors who specialise in exceptional customer experience through the product knowledge they hold. Our aim was to create a meeting point for the rugby community – THE place to be! The solution also included the key serve being part of the Hospitality experience and the menu offering in stadium bars. There were over 400 drinks served to fans here, with additional drinks available for competition winners and TFG colleagues. YOURgb was responsible for end-to-end project management of all aspects of the activations, acted as the key liaison points for Premiership Rugby and Twickenham’s operational teams and created an amazing fan experience by utilising existing assets. Furthermore, YOURgb recruited all bar and floor staff as well as implemented a brand training programme and finally, liaised with talkSPORT to bring a media partnership and live broadcast to life in The Famous Grouse Clubhouse.

 

Our Services

Running event requires a number of skills, here is a list of YOURgb’s event responsibilities

  • Key messaging planning
  • Post event evaluation
  • Success measurement
  • Event managers
  • Production managers
  • Hosts and hostesses
  • Build and de-rig management
  • Risk Assessment and Method Statements
  • Event documentation
  • Flow training
  • Bar team recruitment

“Working with YOURgb to bring The Famous Grouse Clubhouse to life at Twickenham for 82k
rugby fans was a real pleasure. The team brought to life our activation exactly as we would have
hoped and ensured we had a best-in-class activation on the day. The YOURgb team are a joy to
work with and their ways of working and attention to detail ensured we were always at ease and
knew that everything was in hand. A massive thanks to the YOURgb team for helping The Famous
Grouse further cement its status as The Spirit of Rugby.”

David Cotter, The Famous Grouse, Brand Manager

David Cotter, The Famous Grouse, Brand Manager