Murcia, Spain 5 days 500 attendees
A 5-day world press launch for Triumph Motorbike Daytona 675 R, with attendance of over 500 journalists from across the globe.
The event was held at the Hotel Intercontinental Mar Menor Golf Resort & Spa and Racetrack Circuito de Velocidad in Murcia, Spain. YOURgb worked with the Triumph team to create this be-spoke press event, and ensured that every aspect of it was positively received.
YOURgb’s event responsibilities:
• Venue find and location scouting
• RSVP management and guest liaison
• Event managers
• Event documentation
• Contingency and emergency planning
• Event registration website design and delivery
• Photography and videography
• Post event evaluation
• Success measurement
Mr Carter, PR Relations and Events, Triumph
Triumph Thunderbird Commander/LT – World Press Launch
Mr Lambert, Head of Marketing, Triumph
Triumph Speed Triple/Triple R : World Press Launch
Mr Carter, PR Relations and Events, Triumph
Harley-Davidson : Euro Festival
Mr Barton, Head of Consumer Experience, Harley-Davidson
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