Jerez, Spain 4 days 300 attendees
A 4-day event for 300 Triumph Motorbike Journalists from all over the world for the duo release of the Triumph Speed Triple and Speed Triple R.
The event was based at the Barceló Montecastillo Golf Hotel and Racetrack in Jerez, Spain. YOURgb worked to ensure the programme was slick and well run, and that every journalist got time with the experts and time on the track. The PR and media cut through was superb and the event was very well attended and reviewed.
YOURgb’s event responsibilities:
• Venue find and location scouting
• RSVP management and guest liaison
• Event managers
• Event documentation
• Contingency and emergency planning
• Event registration website design and delivery
• Photography and videography
• Post event evaluation
• Success measurement
Mr Carter, PR Relations and Events, Triumph
Triumph Thunderbird Commander/LT – World Press Launch
Mr Lambert, Head of Marketing, Triumph
Triumph Daytona 675R : World Press Launch
Mr Carter, PR Relations and Events, Triumph
Harley-Davidson : European Bike Week
Mr Barton, Head of Consumer Experience, Harley-Davidson
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