San Diego, USA 12 days 120 attendees
A 12-day press launch of two new Triumph motorbikes – LT and Commander – in San Diego.
YOURgb organised and managed over 120 International journalists over 12 days test driving the two motorbikes throughout the desert in the outskirts of San Diego with the event based at the Rancho Bernardo Inn, San Diego.
YOURgb’s event responsibilities:
• Venue find and location scouting
• RSVP management and guest liaison
• Event registration website design and delivery
• Event managers
• Production running orders
• Photography and videography
• Risk Assessment and Method Statements
• Contingency and emergency planning
• Post event evaluation
• Success measurement
Mr Lambert, Head of Marketing, Triumph
Triumph Daytona 675R : World Press Launch
Mr Carter, PR Relations and Events, Triumph
Triumph Speed Triple/Triple R : World Press Launch
Mr Carter, PR Relations and Events, Triumph
Harley-Davidson : European Bike Week
Mr Barton, Head of Consumer Experience, Harley-Davidson
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