Granada, Spain 12 days 1,000 attendees
A 12-day event for over 1,000 global Triumph Motorbike Dealerships for the release of the Triumph Tiger Explorer 1200.
The event was based at the Barceló La Bobadilla Hotel in Granada, Spain. YOURgb worked with the Triumph team to create this be-spoke immersion and ensure that every aspect of the event was positively received and generated strong interest in the bikes.
YOURgb’s event responsibilities:
• Venue find and location scouting
• RSVP management and guest liaison
• Event managers
• Event documentation
• Contingency and emergency planning
• Event registration website design and delivery
• Photography and videography
• Post event evaluation
• Success measurement
Mr Couet, Head of Deaer Development, Triumph
Triumph Speed Triple/Triple R : World Press Launch
Mr Carter, PR Relations and Events, Triumph
Triumph Thunderbird Commander/LT – World Press Launch
Mr Lambert, Head of Marketing, Triumph
Harley-Davidson : European Bike Week
Mr Barton, Head of Consumer Experience, Harley-Davidson
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