Granada, Spain 10 days 500 attendees
YOURgb organised a 10-day event for 500 Motor Industry Journalists from all over the world for the release of the Triumph Tiger 1200 Explorer.
The event was based at the Barceló La Bobadilla Hotel in Granada, Spain. YOURgb provided full pre-event and on-site management for this exclusive event, that was deemed a breakthrough event for the brand.
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YOURgb’s event responsibilities:
• Venue find and location scouting
• RSVP management and guest liaison
• Event managers
• Event documentation
• Contingency and emergency planning
• Photography and videography
• Post event evaluation
• Success measurement
Mr Elliot, Dealer Development, Triumph
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Mr Carter, PR Relations and Events, Triumph
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Mr Carter, PR Relations and Events, Triumph
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Mr Barton, Head of Consumer Experience, Harley-Davidson
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