TSB : Sponsor Activation Tour

UK wide 2 weeks 1,500 attendees

TSB : Sponsor Activation Tour

A UK wide tour raising awareness and celebrating TSB’s partnership with Pride of Britain.

YOURgb worked closely with TSB and Trinity Mirror to plan an awareness raising campaign highlighting TSB’s sponsorship of Pride of Britain. The tour comprised of surprise celebrity appearances, live entertainment, in store awards, a fleet of branded minis and fundraising activities. Our Pride of Summer tour visited 15 different cities across the UK within 2 weeks.

Our Services

YOURgb’s event responsibilities:

• Event design and planning
• Material and kit sourcing
• Event managers
• Production running orders
• Venue find and location scouting
• Event documentation
• General branding
• Post event evaluation
• Success measurement

"The delight of working with YOURgb is that they feel like an extension of your own team, rather than working with an external agency (although with all the expertise and capabilities). Always positive and enthusiastic, the team are on hand to help solve challenges, and make the ‘hard bits’ feel so much easier. Dedicated and diligent, and always with a friendly smile! You won’t find a happier team to work with."

Ms Smith, Senior Brand Manager, TSB

Ms Smith, Senior Brand Manager, TSB

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