Aarti Arora-McLean

Senior PR & Brand Manager

Aarti Arora-McLean

Gilly’s take on Aarti

Aarti has joined us to manage the YOURgb brand, and to work with clients to give their events increased line of sight and a professional tie-in to their wider PR / ATL campaigns. With 20 years experience in consumer & brand PR, Aarti has directed campaigns and new product launches in the UK, USA, Europe, and Asia for Starbucks, Moet Hennessy, Heinz, Mondelēz International, Royal Bank of Scotland, IRN-BRU, Vegware, and more.

Aarti is a consummate professional with a results driven and compassionate approach. Her creativity and proactive nature brings out the best in our work, and her team focus and inclusive spirit brings out the best in our team. We are delighted to have her as part of the YOURgb crew!

Aarti’s career highlights

  • Worked in NYC as a lead supervisor on Starbucks for the world’s largest independent PR agency
  • Created the first blogger outreach program for Starbucks, as well as the first health & wellness comms plans for both Starbucks and Heinz
  • Had a stint as Head of Communications for a luxury Scottish drinks brand
  • Doubled Instagram followers for Vegware in first year at the business

Unique fact

I recently started writing a fictional collection of short stories

Life motto

Although I believe in reincarnation, I don’t understand when people say ‘In my next life I will do x, y and z.’ I say, go after what you want in this life – your next life will have a whole new set of opportunities, hopes and dreams.

Key strengths

  • Seeing the big picture
  • Creative ideation
  • Bringing in results

Favourite Instagram Account

@humansofny – truly inspiring how people overcome personal obstacles while remaining dedicated to bettering their communities

The best compliment Aarti has received

We have truly valued her growing our brand name in the global marketplace. Aarti is a go-getter, always has her eye on what’s best for the business and has experience and expertise that she applies to her PR plans and recommendations.