In my eyes, Tara is a positive force of nature. With incredible experience within the PR and Events industry in Scotland, and overseas, she brings a new level of creativity and strategic thinking to the YOURgb squad. Tara is savvy when it comes to securing measurable, and impressive, returns on our clients’ event investments – and always identifies opportunities to maximise experiential potential and key messaging. Tara has played an instrumental role in activations for brands such as MTV, Coca-Cola London Eye and Tom Kitchin – to name but a few, and she does so with an admirable confidence, positivity, tenaciousness, warmth and professionalism.
•Putting a Mary Poppins stunt double on top of the Coca-Cola London Eye ahead of the UK premiere in London, landing coverage in every national UK newspaper
•Creating the world’s first ever Prosecco waterfall at Waterloo Station – all 140 litres of it!
•Being a part of the team who brought one of the UK’s most popular dating app’s first ever stand-up comedy show to the Edinburgh Festival
•Landing a job at the best events agency in Scotland (duh)
I once got really drunk at University and completed an ordination course online so I can now legally marry people (I can do funerals and baptisms too if anyone’s interested?)
“Fall down seven times, stand up eight.”
•Finding a pun for almost anything
@wearwhatworks – the queen of fashun!
That I don’t give up. Ever.
The Principal Edinburgh Charlotte Square : Launch Event
Mr DiCiacca, General Manager, The Principal Edinburgh Charlotte Square
Naked Grouse Sponsorship : Festival Sunday Lane Party
Ms Macpherson, Customer Activation Manager, Edrington-Beam Suntory