Vikki Adamson

Gilly’s take on Vikki

Where to start with Vikki? First off, she has over 20 years experience in Marketing & Events across both B2B and B2C markets. Having worked on both client and agency side previously, she brings knowledge and understanding from both sides of the table! Vikki has worked on sponsorship activation for the London 2012 Games, sponsor management at the Glasgow 2018 European Championships and spent 3 years in Houston, Texas, working for the Houston Sports Authority responsible for bidding on, and staging sporting events in world class venues. She is a positive force of energy with an unstoppable and cheery ‘can do’ attitude – we feel very lucky to have her on our team!

Vikki’s career highlights

• Leading the B2B activation plans for Lloyds Banking Group’s sponsorship of the London 2012 Olympic & Paralympic Games which took 3 years to plan!
• Running a community ticketing programme to bring under-privileged kids to a 72K seater stadium for an American Football tournament – seeing their reaction was something I will never forget
• Being part of the event delivery team for the first ever European Championships in Glasgow in 2018
• Sitting round a campfire in Orkney truly embracing the Highland Park whisky brand – all part of executing a memorable 3 day bartender engagement programme

Unique fact

I was very lucky and honoured to be a London 2012 Olympic Torchbearer and now understand the power the Olympic flame can have on communities.

Life motto

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.” Nelson Mandela.

Key strengths

• Attention to detail
• Never forgetting a client’s vision and objectives
• Results focused

Favourite Instagram account

@sarahjessicaparker – she’s a fierce businesswoman who appears to juggle motherhood with ease, kindness and grace.

The best compliment Vikki has received

“Vikki is one of the best event marketing professionals I have come across. She has a sharp eye for detail and has a calm, focussed mind in a storm.”